As well as writing to offer the best New Year’s wishes from all of us here at HG Media, I am writing to suggest that you make 2012 “The Year You Do Less”. I’m not kidding. We’ll help you market smarter, not harder, to more than double the impact of your current marketing efforts with less than half the marketing time and money that your competitors are expending. Take that, competitors!
How? We Should Talk! And one of the first things we should talk about is your website. More specifically the content of your website. Even more specifically the content on the home page of your website.
You think we might be able to make a few critical improvements on your website home page? I suggest we most certainly can. Improvements to stop your website visitors from landing… looking… and leaving – usually in less than ten seconds! Improvements to your website’s visual impact… the clarity and brevity of your written content… the effectiveness of your Call to Action. You know… the really important stuff that somehow gets passed over year after year.
Then there are the improvements that you can make to your current customer relations. The trends we hear so much about are geared toward engagement and yes, you do need to be more involved. But not with tens of thousands of email addresses, followers, friends… Remember the old 20% of your energy to finding new customers, 80% to serving the customers you’ve got?
So, if your website offered:
• More answers to commonly asked questions,
• More up-to-date information about available solutions
• A more personalized approach to your clients’ needs
and we blended that with:
• A wider variety of places to find your brand online
• More friendly information about your company/staff/mission/methods
would your business grow? The statistics I’ve been reading say yes.
Meanwhile, if you’re losing sleep over the Facebook vs. email marketing, or Twitter over Facebook, and if so, then what? Relax. We’ll get to it. But first, let’s make sure the website everything points to will be working for you as hard as it can. Then, and only then should we add…
If you find intriguing the prospect of marketing smarter, not harder in 2012… We Should Talk! Contact me by phone or email to set up a free website homepage review. It will be the first step toward a much more profitable and enjoyable year.